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The Founder Pitstop

Reignite the creativity and passion behind your start-up 

We understand a simple truth hurting many businesses – running a resilient venture takes not just operational grit, but the space to be curious and creative too.

Founder Pitstop is our free, four-week programme for experienced start-up founders, designed to help you navigate pressure and reconnect with the spark that inspired you to start. Delivered alongside Madam Makery, our workshops combine reflective business support with hands-on creative practice, encouraging you to step back, think strategically, break routine-thinking and reconnect with your creative flair.

What you’ll gain: 

  • A new frame of mind for your business – Step back from day-to-day pressures and regain clarity
  • Reignite with your creative side – Reignite curiosity and imagination that once drove your work  
  • Connect with founders who truly get it – Meet like-minded peers, share your stories, and learn from each other
  • Gain a fresh perspective – Reflect on your existing approach to evaluate your business 

Who this is for

We’re looking for experienced founders ready to break routine and bring fresh thinking to the everyday challenges of running their business. Participants must be open to embracing their creative side – no artistic skill is required, just the right attitude to help reconnect to your imagination.

Programme details

Cost: Free

Dates: Starting on 29th May until 19th June, workshops will be held every Friday from 10am-2pm, and will include a provided lunch break.

Sessions will be split in half between reflective business support, led by Allia Impact, and creative practice workshop by Madam Makery.

Number of spaces: 14 free places

Requirements

Although you don’t need to meet all the criteria, we’re targeting the following in applicants:

  • 2+ years of experience with your start-up
  • Based in Hackney/East London
  • Feeling the weight of leadership
  • We prioritise founders facing structural barriers or lacking access to high-level support networks, aiming for a cohort that reflects our community’s diversity.

If this sounds like the space you need, we’d love you to apply.