Even is a humanitarian supplies organisation working to combat menstrual inequity. We have created one size fits all absorbent underwear that can be quickly distributed to those in need. This is our story about joining Allia Impact’s Hackney Start Your Business programme in 2022.
Anushka Mahesh
Co-founder
Sarah Bailey
Co-founder
Aurusha Kharas
Co-founder
The Challenge – What inspired your venture?
We actually started out in high school. We were asked to sew reusable pads for an existing organisation. Four years on, here we are! We have spent a lot of time learning about this complex issue and through developing our understanding and small-scale outreach, we’ve been through a few stages of product innovation.
We applied for the Allia Impact programme because we needed legal advice and support around licensing, to help us figure out our funding pathway. Though we have confidence in our product, there were many other areas of the business that we wanted to feel more confident about operating.
The Result – How the programme helped
The programme helped us to think about our core business and value. It challenged us to think about our customers and reflect on who we want them to be so that we take on people who align with our values.
Looking ahead, we’ve partnered with another start-up and hopefully will launch the largest randomised control trials in the Menstrual
Hygiene Management space. So far, health interventions research has been anecdotal, so this would be invaluable for us and the entire sector.
We’re conscious that period poverty is often viewed through a feminist lens, which isn’t incorrect, but it is an intersectional issue, and we are determined for it to be recognised as such.
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